AFIA Case Study
Client Overview
Afia Foods is a brand dedicated to crafting delicious, high-quality Mediterranean-inspired foods made with simple, wholesome ingredients. Their commitment to authenticity and flavor has made them a popular choice for consumers seeking convenient yet nutritious meal options. With an existing Shopify website, Afia Foods needed improvements to enhance both functionality and aesthetics, ensuring a smoother user experience and better online visibility.
The Challenge
While Afia Foods already had a Shopify website in place, certain design elements were broken or outdated, negatively impacting usability and brand perception. Additionally, slow load times and SEO inefficiencies hindered their online reach. The goal was to refine the website, fixing broken elements, enhancing design consistency, and optimising speed and SEO to improve performance and customer engagement.
Our Solution
To create an exceptional online experience for J&L Tweed, we implemented the following strategies:
Design Refinements – We improved the overall look and feel of the website, updating visual elements to create a more polished and cohesive brand experience.
Fixing Broken Elements – Several aspects of the website’s structure and layout were malfunctioning. We identified and resolved these issues to ensure seamless navigation and functionality.
Performance Optimisation – Slow load times can drive customers away, so we fine-tuned the site’s speed and responsiveness for a smoother shopping experience across all devices.
SEO Enhancements – By implementing strategic on-page SEO improvements, we helped Afia Foods improve search engine rankings, making it easier for customers to discover their products online.
The Results
After refining Afia Foods’ Shopify website, we achieved several key improvements:
A more visually appealing and brand-aligned design.
A fully functional website with broken elements fixed for seamless navigation.
Faster load times, improving user experience and reducing bounce rates.
Enhanced SEO, leading to better search rankings and increased organic traffic.
Final Thoughts
Afia Foods’ website transformation proves that small yet strategic refinements can make a significant impact. By fixing broken design elements, improving site speed, and implementing SEO best practices, we helped create a more effective and engaging online presence.
Need help optimising your existing website? Whether it’s design updates, performance enhancements, or SEO improvements, we can refine your digital presence and make your site work harder for your business.
